Important things to know
Taking your business online offers a lot of opportunities, setting specific goals can help as you begin to navigate the digital world.
Every business has different objectives. It’s good to know exactly what you want to achieve online, as it can help you set the right priorities and put your plan into place. Because you don’t want to feel too overwhelmed.
Sometimes it’s very important you consult a specialist, to help you define your online presence objectives
There are lots of clear ways digital can help your business. Such as building relationships on social networks, selling online, finding new customers. Or even keeping existing ones.
Start by asking a simple question like why, exactly, do I want to be online?
Let us look at this case scenario
Ozone Solar System started the business of selling Inverter and Batteries there are a lot of people doing this business before they came in, and their online presence goal is to get more people to know about them and get them to buy from them.
But before anyone can walk through their door, they have to know they exist. This is a great goal that digital can help with.
Imagine you own a hair salon. Your ultimate goals could be: to cut more people’s hair, sell more premium services than the standard haircut, and sell more of the products you offer. But before anyone can walk through your door, they have to know you exist. So let’s start with that one, getting the word out in the digital world. One easy win is listing their business in local online directories.
So, when people look for Inverter and Solar systems on search engines or online maps, their business will show up. Then they might decide to build a website to share information about their business.
On their website, they can put things like their opening hours, their location, even their prices, and the services they offer.
They can even put photos and videos that could entice new customers to walk through their doors.
Another they will likely do is to set up a social media page on Facebook, Instagram, or Twitter where they can post photos of their products, offer special deals, and really connect with prospective customers.
As they start achieving these goals, and more people become aware of Ozone Power System, their goals may naturally evolve and might want to shift your focus toward turning visitors into paying customers.
Again they could add new features to their site. Things like Free online quote a “reviews” section where people can say nice things about you, or even an eCommerce store to sell their products online.
Whatever your ultimate digital goals are, or where you currently stand, your priorities will naturally change and grow with your business.